We Hate It When Our Friends Become Successful (And If They’re Scottish, It’s Even Worse)

A Cultural Manifesto on Friendship, Success, and the Art of the Backhanded Compliment

Why does your mate’s success make you wince… just a little?

In this lyrical, story-driven, and culturally sharp episode, we explore the paradox of friendship and success through the uniquely Scottish lens of sarcasm, self-deprecation, and social suspicion. From backhanded compliments and social media minefields to the taboo of self-improvement, this manifesto unpacks why watching a friend “make it” can stir up pride, envy — and more than a few passive-aggressive jokes.

Why is Scottish culture allergic to self-congratulation?
How do we keep our friends grounded — often with a pint and a smirk?
What happens when Gus from the pub becomes Gus from Canary Wharf?

This is not just about envy — it’s about identity.
It’s about success, community, and the strange intimacy of honest friendships wrapped in irony.

This is friendship, the Scottish way.